The world’s leading sparkling water brand, SodaStream, has appointed Laura Wilson as its Managing Director in Australia to lead the company’s next generation of innovation.
Wilson is one of five female Managing Director’s globally and knows the business from the ground up having been with the company for almost 10 years as its Australian Marketing Director. Previously, she worked across a variety of industries including technology, solar, allied health, and party plan.
The move comes as SodaStream Australia’s previous Managing Director Mark Fenton takes on the role as Managing Director in the United States, the first Australian to do so.
As one of the strongest markets globally, Wilson will take the business in Australia to new heights as SodaStream continues its vision to revolutionise the global beverage industry by providing choices that are better for consumers and the planet.
Commenting on the new role, Laura Wilson said: “I am honoured to be given this opportunity, and one of the key things I am focused on as I commence my new role is ensuring we maintain our strong people focused culture. At SodaStream, we have six What Counts Factors that ensure every SodaStreamer knows and understands the key values of our organisation. One of these, and the most important in my opinion is ‘One SodaStream – our focus on our people, culture, and collaboration’.”
Marked as one of her career highlights, Wilson launched SodaStream’s coveted environmental campaign “Oceans of the Future” in 2019 bringing attention to one of the world’s biggest issues - plastic pollution. The campaign included a one-tonne turtle sculpture, made of recycled plastic ocean waste and a bespoke Virtual Reality experience to emotionally connect consumers to the plastic pollution issue. Due to its strong results, Wilson won a global SodaStream marketing award for the campaign, the second in five years.
With a strong passion for purpose, Wilson said: “I’m truly proud to have worked for an organisation like SodaStream for close to ten years. We’re a company that takes action to make the planet a better place for the next generation- a fact we are proud of, and openly highlight in our annual Sustainability Commitment Report.”
SodaStream Australia has also embraced a more circular economy with its recycling and refurbishment initiative. Additionally, SodaStream will help avoid an additional 200 million single use plastic bottles by transitioning our flavours to a metal bottle by 2025.
Outside of her work at SodaStream Australia, Wilson is a mum of two primary school aged children and a published author of Young Adult Fiction. She will commence as Managing Director on 1 August 2021.