Mum & Baby

Baby Spice’s eco-friendly baby brand Kit & Kin

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Natural Shoots Co is pleased to announce the safe arrival of Kit & Kin - the eco-friendly British brand co-founded by Spice Girl Emma Bunton.

The new partnership sees a collection of Kit & Kin’s bestselling nappies, wipes and Australian made skincare now available online and in store at Baby Bunting Stores nationally, reflecting the brand’s strong international expansion as demand for sustainable everyday products continues to rise.

Natural Shoots Co Managing Director Fran Szmark said she had seen demand in the category for some time.

While we know modern parents are keen for safe, ethical and functional choices, we also know they want a really gorgeous product that helps add a bit of sparkle and joy to what can be a very ‘regular’ job,” Fran said.

We had been in conversation with Emma and Chris from Kit & Kin for some time about launching in Australia, and how to make it a big success.

We know Australians are passionate about locally made, so we sourced a Melbourne manufacturer for the skin and body products which also helps to ensure we can distribute economically as well as secure supply.”

Speaking about the launch, co-founder Emma Bunton said the range exists to provide a safe, ethical and functional choice for mums.

As a mum of two I know exactly what it’s like trying to choose the best products for your little ones - it can be overwhelming and stressful at times,” Emma said.

That’s why we created Kit & Kin - it’s your go-to, trusted brand for gentle, eco-friendly essentials that are kind on your baby’s skin and to our planet. We’re all about making parents’ lives that bit easier, so you can spend more time on the important things.”

Nappies (sizes one to six) – RRP $24.95

Kit & Kin’s nappies boast innovative features, including a unique flash dry layer to instantly absorb and lock away wetness to keep the baby’s bottom comfortable and prevent rashes. Patented channel technology also ensures liquid is evenly distributed around the nappy to give up to 12-hour leak protection and prevent sagging.

The hypoallergenic nappies (which come in recyclable and sustainable packaging) are the most accredited eco option on the market and have proved a huge hit with parents in the UK and USA who are seeking more environmentally friendly alternatives to standard baby care products, without compromising on performance.

Made with sustainably sourced, plant-based materials, they’re kind on babies’ skin – containing no chlorine, latex, perfume or parabens – and to our planet. The impressive eco credentials coupled with the unique and super cute animal prints mean they are set to be a popular choice for Australian shoppers, particularly the adorable koala design.

Plant-based baby wipes – RRP from $7.95

The brand’s super soft, plant-based baby wipes offer a 100% naturally derived towel with a 99% water formulation, perfect for cleansing delicate skin. Each wipe is interleaved, meaning they come out the pack one by one - no clumping and no waste - while the patented easy dispense lid allows for quicker, one handed changes.

Kit & Kin’s skincare – RRP from $14.95

Kit & Kin’s skincare range is lovingly designed for babies and children, made using naturally nourishing plant extracts and oils. Hypoallergenic and approved by dermatologists, parents can rest assured it’s suitable for the most sensitive of skin. Available as baby oil, nappy salve, hair & body wash and body lotion.

Kit & Kin gives back through the Kit & Kin Foundation. A donation is made from every product sold, helping to purchase and protect acres of threatened rainforest, a vital ecosystem that provides clean air, lifesaving medicines and safe havens for some of the world’s most endangered species. The foundation also supports women and children living in these areas with educational scholarships, family planning clinics and healthcare.

For more information visit or visit your local Baby Bunting store.

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