Jam packed with vitamin D and two sources of calcium, Jack N’ Jill’s new Tooth Sparkles calcium chews are a godsend for parents of reluctant teeth cleaners.

The revolutionary, market-first product is a delicious natural strawberry flavour that kids will enjoy and make teeth cleaning a breeze, even for the fussiest children.

Jack N’ Jill co-founders Justin and Rachel Bernhaut are excited to introduce the brand’s innovative teeth cleaning nutritional supplement specifically formulated for Aussie kids.

“Teeth brushing is often viewed as a chore by kids, leading to unpleasant encounters before bedtime and in the morning,” Justin (who is a qualified pharmacist) said.

“In fact, the reason we created Jack N’ Jill toothpaste in the first place was to take the ‘battle’ out of teeth brushing by making it safe, fun and yum.

“Our brand has been around since the 1940s and has encouraged generations of kids – many of whom are now parents – to develop good brushing habits.

“Today, Jack N’ Jill remains focused on creating innovative and kid-friendly options to support teeth cleaning, and the new chews are a perfect example – they provide an additional opportunity to clean teeth between the twice-daily brushing routine.

“They’re ideal for the middle of the day when children don’t have a toothbrush in reach, or times when parents are concerned that kids haven’t brushed effectively.

“Importantly they also contain Vitamin D and calcium to fundamentally support teeth health.

“The action of chewing stimulates saliva production which helps neutralise acids, ultimately cleaning the mouth and slowing potential tooth decay.

“Tooth Sparkles are a delicious natural strawberry flavour and free from sugar, gluten, nut products and artificial sweeteners.

“We are starkly aware that when it comes to getting kids interested in oral care, if the product doesn’t taste great you’ve lost the battle before it begins.

“The chews are also safe for littlies as young as two years to use.”

Jack N’ Jill Tooth Sparkles (RRP $24.95 for 60 tablets) are available online at wellbeingisland.com or at Woolworths supermarkets and Chemist Warehouse outlets Australia-wide. The product is also proudly Australian made.

For further information on products from the Jack N’ Jill Kids range, visit wellbeingisland.com or @jackandjillkids on Facebook or Instagram.